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Whatever Floats Your Boat: A Field Guide To The...

There is an entire language built into this store and most people find it by accident. It starts with one word: whatever.

Whatever Floats Your Boat: A Field Guide To The...

There is an entire language built into this store and most people find it by accident. It starts with one word: whatever.

We Didn't Invent Sass. We Inherited It.

There's a woman somewhere in your family tree who didn't sugarcoat a single thing. She said exactly what she meant, didn't apologize for it, and somehow made everyone in the...

We Didn't Invent Sass. We Inherited It.

There's a woman somewhere in your family tree who didn't sugarcoat a single thing. She said exactly what she meant, didn't apologize for it, and somehow made everyone in the...

Sassy Ancestors: Women Who Paved Our Attitude

Before there was a mug for that, there was a woman who lived it.

Sassy Ancestors: Women Who Paved Our Attitude

Before there was a mug for that, there was a woman who lived it.

Why We Stopped Pretending to Have It Together

Nobody warned us that the hardest part of being a grown woman wouldn't be the actual hard stuff. It would be the relentless performance of having the actual hard stuff...

Why We Stopped Pretending to Have It Together

Nobody warned us that the hardest part of being a grown woman wouldn't be the actual hard stuff. It would be the relentless performance of having the actual hard stuff...

We Don't Know That 5am Woman Either

You know that woman who wakes up at 5am, meditates for thirty minutes, makes a green smoothie, and arrives at work looking like she ironed her soul? Yeah. We don't...

We Don't Know That 5am Woman Either

You know that woman who wakes up at 5am, meditates for thirty minutes, makes a green smoothie, and arrives at work looking like she ironed her soul? Yeah. We don't...

The 'Whatever' Series: How One Weird Idea Becam...

The story behind our signature 'Whatever X's your Y' series — from late-night inspiration to cult favorite.

The 'Whatever' Series: How One Weird Idea Becam...

The story behind our signature 'Whatever X's your Y' series — from late-night inspiration to cult favorite.